Posts Tagged ‘marketing’

New rule: I don’t work with people whose primary email account is @hotmail.com

15, Jan 2010

No snobbery really.  If you can’t tell the difference between hotmail and a service that cares for their customers, that is technically superior, or well designed, you won’t be able to tell the difference when we’re doing a bad job.  And that’s just not on.
Using a hotmail account for business also means you created that [...]

More on Microsoft’s Myopia

10, Jan 2010

Paul McDougall of InformationWeek sums it up more concisely than I did.
What he sees in Microsoft is the symptoms of the very well known phenomenon called Marketing Myopia.
McDougall writes:
Microsoft’s problem is that it’s failed to innovate at a time when the only acceptable answer to the question of what business you are in is…innovation. Redmond [...]


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